Why Does Your Website’s Speed Matter?
A sure-fire way to make or break your online business or your website is to have a slow website. A slow loading website will affect everything from your traffic, page views, sales, conversion, and even your SEO page rank. If your website is slow the good news is that it doesn’t take a ton of work to speed it up and improve your business and grow your client base. Recent case studies have shown:
- 47% of people expect a website to load in less than two seconds.
- 40% of individuals are likely to leave a website if it takes more than three seconds to load.
- 46% of users will NOT return to a slowly loading website
- 74% of users will abandon after waiting 5 seconds for a mobile site to load
A one-second delay in page load time can reduce your conversion rate by 7%. This can result in an 11 percent decrease in page views and a 16% decrease in customer satisfaction.
As you can see from these stats, a slow website will cost you sales, conversions, and clients every day that you don’t take that time to fix your site. If you find that your website is running slow, make it a priority to figure out why it is happening and how to fix it. Just a few of the fixes listed below can significantly improve the speed of your website and deliver positive results quickly.
A genuinely successful website must focus on an outstanding user experience. And a fast site is one of the critical factors when focusing on user experience. The goal of any website is to build a strong, loyal customer base and by doing this, you will strengthen your brand and increase your potential profits. But don’t take it from me here are some solid examples of what a small change in load time can do for you:
- Amazon reported every 1-second speed improvement they had a 2% conversion rate increase
- Walmart increased conversions by 2% for every 1 second of load time that was improved
- Shopzilla saw a 50% drop in its operational budget by shaving 5 seconds off its load time. From 7 seconds to 2 seconds.
As you can see, if you don’t take your websites load time seriously, then you are at risk of losing customers, hurting your business and in the end losing revenue.
If that alone isn’t a good enough reason to want to increase your website speed. Add that your website is one of the most important factors when it comes to SEO. Meaning very simply that if your website loads slowly you rank worse on search engines, but if your site is fast you will rank better and higher in search engines. Google is the gatekeeper when it comes to your SEO rank, and Google prefers fast websites, thus rewarding them by placing them higher on the search results. That being said page load speed is only one of the many factors that Google cares about, but saying that they created a tool so you could test how fast your site loads and how they see it, you know it is important to them. We just talked about the user experience also, and Google has added this to its algorithm also. By just boosting your page speed a little bit you actually can improve your rankings with SEO in two different parts of the algorithm.
Let’s break this down very simply at this point. Faster websites generate more traffic, capture more leads because of this, in the long run, will make more sales, providing you more revenue, and positioning you better in search engine rankings. To me, it seems like a no-brainer when it comes to taking the time to make sure your site loads as fast as it can.