Target Who Really Matter?

When it comes to your audience who really matters? Seems like an easy question right? One that I thought I could answer for a long time. That is until the truth hit me in the face. Only 1% of your audience matters to your business. Let that sink in for a few. Yep, I said […]

They Cannot Buy It If.. Art Of Attraction

The art of attraction also called the attract phase of the customer journey seems to be forgotten all the time. They cannot buy it if they don’t know it exists. Simple right? WRONG. I deal with clients daily that think just because they built this cool widget that people will flock to it. And when […]